In science, everything starts with a problem statement, and very often what we are looking for in the first instance is a solution.But no solution to a problem is “simple” in absolute terms. Taken together, the six criteria describe a solution that is truly fit for purpose in today’s complex world. Each letter of the acronym describes a key criterion that your solution must meet. In this article we suggest a checklist inspired by science, a tool for ensuring that your proposed business solution is driven by simplicity. Yet, if we want to remain relevant for stakeholders and continue delivering value, we must strive for precisely the opposite: clarity, transparency and – yes – simplicity. Complexity is growing and our natural inclination is to match complex problems with complex solutions. With today’s challenges of digitalization, automation and robotization, the vast reams of data at our fingertips and breakthrough technologies of artificial intelligence and virtual reality snapping at our heels, the need for simplicity in business is greater than ever. It advances understanding through the application of methods that are concrete, straightforward and have a proven track record.īut the scientific approach can be of fundamental value to business, too. Science helps us solve the puzzles that the world throws at us in a pioneering way. Science is all about the search for simple models, elegant solutions that explain complex matters, the ultimate quest for simplicity in a world that is anything but. Having worked many years as a theoretical and computational physicist, I can assure you that this is not the case.
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